They’re stylish, ambitious and spectacularly connected: these Australian fashion bloggers are fit for the new-and-improved digital age. With a cult social media following and entrepreneurial empires, the days of a simple OOTD Instagram post partnered with a hashtag and aesthetically pleasing filter are officially gone.Yes, that’s right. There’s a lot more to fashion blogging than meets the eye, and, despite the luxurious vaycays, designer labels and blogger besties.

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